Sponsored by Alleima®

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n the medical field Alleima is producing ultra-fine wire and wire-based components for devices used for stimulation, sensing and transmitting signals in or outside the human body. These products are branded Exera®. The company is also manufacturing strip, ultra-fine tubes and offer extensive plating capabilities of wire or parts used in medical devices.

In Alleima the company has found a name that encapsulates the core and uniqueness of what they are doing. It will enable them to position themselves as the technology leader, progressive customer partner, and sustainability driver that they are. There were several factors that were important when choosing a new name, most importantly that the name should support the brand positioning and platform and convey a story about who Alliam is as a company.

The name Alleima combines two cornerstones of the business – alloys (an old version of the word alloy – “alei”) and materials, linking to the heritage and future offering. The name is very different from the names of the competitors and very different from the name “Sandvik”. This has been a conscious decision – it enables a fresh start, and the name has high differentiation potential in the industries they are operating in. 

With “Advancing together” as the brand promise, the business strategy to grow the business through advanced materials technology and close customer partnerships has been closely linked to building the brand.  So, nothing will change, yet everything will be new. Alleima will continue as a partner in the design process and together with its customers, they will continue design processes and products that cannot be found anywhere else in the world, but now as Alleima.

The new brand was activated towards customers and the global market the 31^st of August and rebranding of facility signage, packaging materials, website, etc., will happen in a coordinated manner.

After the brand change also Polyfil and Galvarex, acquired by Sandvik Materials Technology in October 2021, will be re-named Alleima. The company will continue to offer the same high-quality and advanced products and services with the same contacts, expertise, and solutions as they have been doing for 160 years. Any contracts and orders that formally exist will still be valid even though the name of the legal entity changes. 

For more information, please visit www.alleima.com/exera